Microsoft and STEM

STEM? That's a new one for me. At first glance, I thought it might be referring to stem cell research.

Nope.

Science, Technology, Engineering, and Math.

Oh.

In honor of International Women's Day this year, Microsoft is encouraging young women to pursue careers in STEM.

I see.

As the brand says...

"What if she could be the one to find the cure, crack the code, or invent something that has the potential to save lives? When we encourage girls to pursue science, technology, engineering, and math (STEM), we double the potential to solve problems. If she stays in STEM, she could be the one to change the world."

As a dad, I'd have to agree. As a human being, I sure hope it happens. And as a marketer, I know it's important for a brand to give back. To support something that will help our communities. And to stay true to what you are all about. Like in this case, STEM.

All a part of Microsoft's #MakeWhatsNext campaign. Click here to see more, and watch this...

What's your experience? JIM