Adidas Odds

Coming out of the Cannes Lions Festival of Creativity awards last week, we're seeing loads and loads of inspiring creative work. I don't want to duplicate what others have written, there are many a recap post highlighting the big winners.

So here's a campaign that hasn't gotten much wordage, but I think is so incredibly inspiring and smart. I saw it first when I was judging The One Show, and it hit my radar again this week. Just have to write about it.

Adidas Odds. Two odds...two matching left or right foot sneakers for "those who run against the odds" in honor and in support of para-athletes who have to do with one foot what most of us can't even attempt with two.

Simple: these folks don't need a matching left and right foot sneaker, they need two odds.

Wow. Take a look:

Leadership. Community. Support. What's your experience? JIM.