Assisted Shaving from Gillette
Now THIS is doing something that a leader should be doing. A leader in men's grooming, in this particular case.
Sure, the brand has been selling razors for men to shave themselves for decades...but now they've created a special razor/blade for those caregivers who have to shave others. It's specially designed for one to shave another, realizing that the reach and the angles are very different.
This AMAZING video showcases it all....
Leadership indeed! What's your experience? JIM