Coke Zero Sugar

Coke Zero is changing its name, perhaps to give a little more clarity to the ingredients. It will now be called Coke Zero Sugar.

For those on the hunt to reduce sugar intake, it does indeed provide clarity. Just like Diet Pepsi Max changed its name to Pepsi No Sugar recently.

Of note as well is the dominant use of red on Coke Zero Sugar, a franchise move to make red a red thread through all the Coke option. 

Certainly reads quickly. I'm personally a believer that packaging should in fact be a part of your marketing mix that constantly evolves and refreshes to keep current and top of mind.

Does this move do that? What's your experience? JIM