O That's Good

For years brands have tried to put Oprah's name on their product line or to get her to endorse it. Trust me, I've tried too.

Weight Watchers finally did it in 2015 and their business has bounced back.

Well now Kraft Heinz was able to grab her equity on a new line of refrigerated soups and side dishes under the brand name "O That's Good." Gotta love the name.

The foods are billed as healthy versions of comfort foods, inspired by Oprah's own version of mashed potatoes that combines cauliflower to make it more healthy and perhaps less weighty. There's also broccoli cheddar soup with butternut squash mixed it.

Sounds smart actually. And also affordable at $4.49 to $4.99, all in the refrigerated section which apparently is a growing sector for grocery. And a place that could use some innovation, like any where else.

Will Oprah's magic strike again? O we shall see this fall. Probably in O Magazine.

What's your experience? JIM