Six Seconds, Sixth Grade

I recently wrote an article for HuffPost about what's been happening with our collective marketing attention spans. The latest example being the NFL using six seconds television advertising for this football season. Six seconds for a tv commercial! That’s worse than 140 characters! Or is it?!?

Click here to give it a read, and let me know what you think. Perhaps there are some lessons learned for your brand?

What's your experience? JIM.