Lacoste Endangered Species

The infamous Lacoste icon that has proudly had its place on the classic polo for decades now is taking a very important back seat to make a very important point.

Lacoste just launched a new limited edition (very limited edition) series where the featured icon is replaced with one of ten endangered species. And here’s the hook...the brand only produced as many shirts as their are animals left on the planet. So literally only dozens of each shirt. A total of only 1,775 shirts.

Created in cooperation with The International Union for the Conservation of Nature, the line premiered at Paris Fashion Week in February, and sold out immediately online as you can imagine. But remained around long enough to make its impact.

Classic. Iconic. Conscious. What’s your experience? JIM.