North Face “She Moves Mountains”

Reminiscent of REI’s #ForceOfNature, outdoor brand North Face launched a series of inspirational stories about women conquering the challenging outdoor sports/activities. The content is featured prominently on the brand’s website, where it personalized these women’s unsurpassed stories.

Here’s one where Margo Moves Mountains...

And here’s where Hilaree Moves Mountains...

I’m sure you get the point. These women are intense...fueled by a passion and supported, presumably, by North Face. This is highly targeted content, but well done to say the least.

What’s your experience? JIM.