Does the "Be Best" Logo Deliver?
I do not comment on political commentary. At least not here.
But I do want to showcase the logo for Melania Trump's new initiative for our country's youth.
As a marketer, logos are important for establishing what a "brand" is all about and they serve to help consumers immediately recognize and relate to a brand.
Logos should be strong and powerful, and convey a message unto themselves.
I'm not sure that "Be Best" hit the mark on its logo. But I'll let you all decide.
What's your experience? JIM.