Fluide Makeup

As a followup to my June 1st post about Sephora holding beauty classes for Transgender customers, today I'd like to highlight a new beauty brand called Fluide. It is Pride Month, after all!

As the brand says, "Come as you are. At Fluide, we design products that work for everyone - for all gender expressions and skin tones."

For a few years now, we've been seeing more and more makeup being marketed to men. Clinique, Estee Lauder, even Tom Ford. In fact the new brand Formen says that it's a brand "created for men by men." 

But Fluide is different. Yes, it's for men. And for women. And for anyone who wants to self-identify any way that they choose. All gender expressions. The range of products fit the bill and a percentage of sales support LGBTQ supporting organizations.

I say Bravo! And BTW, I love the name! What's your experience? JIM