Soul Cycle -- All Souls Welcome

Soul Cycle launched a brand new campaign that's all about individuality, inclusion, and acceptance...and self-acceptance. Perfect timing on a number of fronts, not the least of which is Pride Month!

The campaign features six LGBTQ instructors being their best souls, delivered via hand-painted murals in major cities and via six inspirational videos.

I just love this quote ... "Free to be me, no matter what comes out."

Here's "Magnetic Soul:"

And here's "Misfit Soul:"

I love the branding and the messaging. What's your experience? JIM.