Le Drugstore Parisien

In what looks to be a very strategic collaboration, France-based L'Oreal is teaming up with the French grocery retailer Casino to open up a new type of drugstore in Paris.

Le Drugstore Parisien.

Of course there will be medicines and beauty products like you'd expect in a French pharmacy, but also other services to attract those with a beauty-lifestyle mindset...dry cleaning, hair and makeup styling, shoe shining. And mobile charging stations.

For L'Oreal it's a chance to better compete against online retailers. For Casino, it's retail diversification away from solely focusing on food.

Like any good collaboration, it's a win win for both parties. And if the retail experience is improved as well, then shoppers will win too.

Will it translate outside of Paris? Will it expand to other markets? What's your experience? JIM.