Boy de Chanel

For as long as I've been doing marketing for beauty products, we've been trying to engage men. First it was shave care, then skin care, and now cosmetics. It's been a long journey to say the least, but we're now starting to see it take shape. Not just for shave and skin, but for makeup too. Yes indeed, makeup for men is starting to move from being just a micro-niche to an emerging trend to a (dare I say) on-coming mainstay. Starting.

Why do I say this? Because makeup icon Chanel just launched its first line of makeup for men! When the big guns come into a category, then that's a signal that it's an entirely new sub-segment.

Boy de Chanel.

Love the name. Love the essence...here's a statement from the brand: "

Beauty is not a matter of gender, it is a matter of style." I love that.

The best part about it all is seeing the cultural evolution. And I'm a personal lover of self-expression for everyone. Why wouldn't that include men? And makeup for men.

What's your experience? JIM.