It's Advertising Week!

As we enter our now 15th year of Advertising Week in NY, I have to admit that I'm like a kid at Christmas. I love Advertising Week. I was there the very first year, and I try to make it every year if I'm able. I'm always willing, but not always able due to travel schedules.

"Advertising Week" has gladly gone beyond just advertising agencies. All of us in the industry are in "advertising" or "marketing" or "communications" of some sort. Just one of the many reasons why Advertising Week has grown in such scale now.

This is a special year for me as we introduce our newly formed BCW (Burson Cohn & Wolfe) agency publicly to the world.

Yesterday, in particular, was a big day for us. We hosted the first ever live twitter party for Advertising Week, which was great fun. We then conducted a session called "Pioneers and Innovators" where we celebrated some of the industry's best work including two guests from Bank of America and Patagonia.

Among other campaigns, we talked about "Love Has No Labels" from Bank of America:

We also spoke about how Patagonia has long supported the preservation of public lands and waters:

And then we sponsored the opening night concert with Dillon Francis. Didn't know his work, but my son certainly did. Now I do too and I'm a big fan.

Most of our New York team was in attendance at the party (it was packed!), and we held concurrent live stream access of our "Pioneers" session and held local parties at our other offices around the US. And there's more to come worldwide.

What a way to celebrate! What a week! What's your experience? JIM.