Kellogg's All Together

Okay so this has already been covered everywhere which is a good sign…

This is simply brilliant. Simple and brilliant.

I worked on Kellogg’s for several years so full disclosure that I am very biased. And as a gay male and gay father I am also very biased.

So it is with bias that I say that this is simply brilliant. Simple and brilliant. And game changing, if you’ll allow me to go so far.

For the first time ever, six of the most iconic Kellogg’s cereals and their iconic mascots are packaged together to help stop bullying via a partnership with GLAAD Spirit Day…a day where we all unite to stop bullying.

Back in my day, this would have never happened. Never. And it’s happening. So forgive my joy, as a marketer and a human being.

Love the rainbow logo! Bravo to one of my beloved alma maters. What’s your experience? JIM