Chanel Holiday Popup at the Standard Hotel

There are popups and then there are popups. I think almost every consumer brand marketing plan projects doing a popup. Standard fare. But not this one from Chanel at The Standard Hotel in Manhattan.

Perfectly equipped for the holiday, this new installation from Chanel is totally IG-worthy and even includes a mobile AR experience for those who can’t make it to New York. Click here!

You can skate, sip hot chocolate, and get at whiff of Chanel No 5, the signature of all signatures.

In my book, literally, it’s all about the brand experience. Chanel nails it with this popup experience!

What’s your experience? JIM