Birkenstocks Have Gotten So Cool!

I’m a big fan of the brand Birkenstocks, but even I have to say, “When did the brand become so cool?”

Evidenced this week by Frances McDormand when she wore a pair of Birkenstocks at The Academy Awards.

Frances is actually wearing a pair from the brand new collaboration with the designer Valentino. Personally, I want to pair of these…

Valentino isn’t first collaboration. Rick Owens did a line last year…

And of course the core brand has been doing more and more cool things …

The sign of a good brand is exactly this … keeping it relevant, keeping it fresh, and keeping it buzzing.

What do you think? What’s your experience? JIM