Mountain Dew for "Game of Thrones"

Let the games begin …

If my some chance you’ve missed it, the final season of Game of Thrones is soon upon us and I think it’s fair to say that the promotions for it are about to hit high gear.

I would argue that it started with this Bud Light spot from the Super Bowl this year … talk about setting a standard …

So of course it’s only a matter of time and timing before so many other brands jump into the game.

First up, to my eye, is Mountain Dew. The brand is releasing these new packages that are completely blank … “A Can Has No Name” … until you put them in the fridge and then they reveal their origin.

The brand also released a video with its usual brand suspects “singing” the Game of Thrones theme song.

“Dew, Dew, Dew, Dew, Dew. …”