New Hershey's Chocolate Bar

This has been a long time coming …

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This is the first change to the classic Hershey’s Chocolate Bar since 1900. 1900! But it’s only for a limited time, so I wonder if we’ll ever see another one in our lifetime!

Basically, the little pods of chocolate will now have emojis on them, instead of Hershey’s branding…in six different versions.

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Feeling modern and fun? Young and shareable? Perhaps Hershey’s is trying to show that this classic is still relevant, which is a quest for many a classic iconic brand. What’s your experience? JIM