Storm Area 51

If you haven’t heard about it yet, there’s a Facebook “event” happening that over a million people have already RSVP “YES” to…Storm Area 51. And if you haven’t heard about Area 51 yet, it’s the mysterious plot of land in Nevada where there has been a lot of military testing and a lot of alien speculation.

So a bunch of people plan to Storm Area 51 to really see what’s going on. The problem is that a) it’s likely illegal and b) there’s no infrastructure in place in rural Nevada to accommodate any where near that many people.

So what’s a brand to do? Join in!

Arby’s has announced that it’s sending a food truck to serve meat to “anyone who’s there” including people and aliens.

Budweiser is going to serve free beer…a special edition beer.

I wonder who else will show? What’s your experience? JIM