Burger King Asks for a Michelin Star

If you are familiar with the restaurant review world, then you know getting a Michelin Star (from the Michelin Guide) is the penultimate award. This coming from, yes, the Michelin tire company who have been doing their restaurant reviews for over 100 years!

A Michelin Star is coveted. Two Stars is something to shout about. Three Stars and you’ve made it. Nothing beyond three Stars.

Sounds simple, right?. VERY hard to get. Restaurants work hard and even sometimes “campaign” to get noticed and get rewarded.

Take Burger King in Belgium, for example. They are putting it out there that they want a Michelin Star, as noted in the advert above directly targeted to those who write the Michelin Guide. Burger King and a Michelin Star!!! Just one little Star.

Bold? Yes. Clever? Yes. Newsworthy? For sure. The mere fact that they are asking for a Michelin Star is going to bring them attention from the foodies of the world. And perhaps get some new folks to try or try again? The copy is pretty compelling …

Why not? What could you go for on your brand? What’s your experience? JIM