Tab is Gone!
Souce: coca-colacompany.com
The world’s first diet soda, Tab, has been discontinued by the Coca-Cola company. In a statement, the company essentially stated that the success of Diet Coke and then Coke Zero is the result. I personally remember Tab as a staple in college, and then along came Diet Coke which did indeed eclipse it.
No matter what, Tab remains a piece of our collective history albeit perhaps of an era gone by. I will personally remember it fondly. There aren’t many brands that can say it launched a blockbuster category. For that, Tab will forever hold a place in marketing, CPG, beverage, and pop culture history!
What’s your experience? JIM