Supreme Oreo

While it didn’t start out as the most expensive cookie ever, it may certainly end up being just that.

When Supreme dropped its new line of accessories last week, the lineup included a 3-pack of Oreo cookies for $8. BTW, the line also included a collaboration with Ziplock bags!

Like most things Supreme, the internet starting buzzing and mayhem ignited. In the blink of an eye, the cookies were on Ebay for thousands of dollars. Some saw a post for $92,000 before it was abruptly taken down.

The socially-charged hip-hop brand clearly has this down. The collaboration with Louis Vuitton was also off the charts, but that one financially made a bit more sense. But Oreo cookies at these price points?!?

Brilliant for the cookie brand. Its iconic status made that much more iconic. And also brilliant for mover Supreme to associate itself with an American icon.

I’m buying it. Not literally, but from a marketing standpoint! What’s your experience? JIM