Starbucks #WhatsYourName

Here’s an amazing campaign from Starbucks that shows the power of simple daily moments, and how they can affect a person’s life. Powerful.

I can’t imagine going through a day if I didn’t identify with not only my name but also my gender. By contributing these videos, Starbucks is helping us to understand.

And here’s the version that won the 2019 Diversity in Advertising Awards, that I believe kicked off the campaign.

Everyone of us has a story. Every name’s a story. #WhatsYourName.

What’s your experience? JIM