Bud Light Lemonade

Here’s a cool little product line extension. Part of a marketer’s job is to continually think through how to expand the product line, and evidently the folks at Bud Light are working overtime!

Introducing Bud Light Lemonade…”Premium Light Lager Brewed with Real Lemon Peels.”

Hmmm. Sounds delicious. More importantly to the brand, gives it some news and a reason to take more shelf space at retail. And perhaps a reason to try Bud Light. Especially if you haven’t tried it in a long time.

Can you think of ways to get new customers into your brand? Are there new product ideas that could pull in lapsed customers? What’s your experience? JIM