Guinness "Don't Worry, We'll March Again"

Today is March 17th, St. Patrick’s Day and normally there would be bars filled to the brim and parades marching down streets.

Not this year. Thanks to the coronavirus.

Guinness, one of the “official” brands of St. Patrick’s Day, is trying to do something about it. So the brand released an inspiring video to help people not only celebrate despite a lockdown but also to have hope for a brighter day not too far away. Here it goes:

We all simply have to find a new normal in these trying times, to hold on to the things that bring us together. Thank you, Guinness, for giving us the hope we need right now. Your timing, your tone, and your inherently authentic messaging is well received!

Everyone is Irish on St. Patrick’s Day but “everyday we are all human.” Indeed!

And how cool is this - the brand signed a 9,000 year lease on their brewery. “We’re not going anywhere!”

What’s your experience? JIM