JOANN Helps Make Masks

With the COVID-19 crisis in full tilt, it seems as if every brand is trying to help. Which is a good thing. A great thing, actually, when you’re a marketer. I’m a marketer.

Some of the brands are making obvious contributions and others are figuring out how to make their contributions meaningful as well, even if it’s not as obvious at first.

Like the fabric and craft store, JOANN.

First of all, the brand added a section on their site detailing how to make a mask. Click here to take a look at that.

But then the brand took it further and is giving away fabric to anyone and any organization who is making masks or hospital gowns or anything that helps in this crisis. All you have to do is pull up to a store and someone will give you the fabric curbside.

See … every brand can participate.

What’s your experience? JIM