Nike "Play for the World"

Nike is one of the big brands that has been doing a lot for us amid the CV19 global crisis. They’ve stepped up, like many. Face shields is just one of many efforts.

But Nike is also doing something else to help us. Something that comes naturally to the brand: inspiring us in a time of great anxiety. In this stirring new video, Nike reminds us to stay active but stay home. And in essence, continue to play but when you play at home then you are playing for the world. Bravo!

I wrote a lot about brand Nike in my book ten years ago! And here the brand remains inspiring us all. So amazing!

What’s your experience? JIM