Honda #StayHome

I’ve worked for years with the automotive industry. It’s a fascinating category for sure. While everything is constantly in change mode, you can always without a doubt rely on the customary video of the car cruising along city streets, mountains, and weather conditions. It’s a given.

Which is why this little ditty from Honda made me smile. It’s billed as the first car ad done completely at home, as a way to encourage us to all #StayHome. It’s clever.

“Until we drive again.” And yes, we will drive again!

While many of the auto makers are actively out there helping amid the crisis, it’s fun to just get a little smile.

What’s your experience? JIM

PS - My new book comes out tomorrow on 5.5.20! You can get a special 30% offer with “FriendOfJim” at https://bit.ly/3c5vI8K