I Love New York Masks

As we look to the day when we start to open back up, there is one thing that is for sure: masks are going to be in our short term future at least. And as much as I never thought I’d see the day and as much as I don’t really like it, I too must acknowledge this reality.

If it means we can be out and keep each other safe, so be it.

Compliance may be the issue however, so Governor Cuomo of my home state New York wanted to create a campaign to promote the usage of face masks. And rather than hire an ad agency to create such a campaign, he opened it up to New Yorkers to create their own take on getting the public to wear masks. Fascinating and unbelievably created.

If you are like me, you’ll be amazed at the strategic and creative work of the five finalists … You can watch them by clicking here!

Gotta love New York! These are so New York! What’s your experience? JIM