Adidas x Lego

While our world continues being a tough place to be right now, here’s a little something to make us all smile in the marketing world … a collaboration between Adidas and Lego.

First announced last year and then continued in December, a full line is now available via Lego.com … and includes activewear, footwear, and accessories for all ages.

Expected? Yes. Surprising? Yes. Creative? Absolutely!

What’s not to absolutely LOVE! Gotta get a pair of these kicks! Here’s a little teaser video that came out when the collab was first introduced …

No longer a tease … now fully avail. Smart way to build anticipation. The influencers were all over it!

What’s your take? What’s your experience? JIM