Spanx for Men

One of the keys to brand longevity is a constant stream of new news … particularly new products. New products and product extensions breed new life into brand relevance and brand awareness. And incremental sales. Perhaps stating the obvious, but sometimes the obvious doesn’t always work. And sometimes it works beautifully.

If you are an observer of marketing, then you’ve likely seen new product extensions that make a great deal of sense and then some that seem more like a stretch.

The one I want to talk about today is a bit of both. Spanx for Men.

An obvious line extension that makes you wonder, “why didn’t they do it before?” But also a stretch … as in stretch fabric ala the original and game-changing Spanx (for Women). When you can find a new product idea/extension that so closely aligns with your original concept then the brand can score. In this case, by merely making similar products for men who have similar needs as women makes all the sense in the world. And builds the brand even further.

Literally wondering why they didn’t do it before. ‘Nuff said.

What’s your experience? JIM