Nyon x Magnolia

Two “small” NYC-based businesses recently teamed up for a very cool collab … Nyon as in the “New York or Nowhere” fashion brand and Magnolia Bakery as in those amazingly delicious cupcakes that first appeared on Bleeker Street in the West Village of Manhattan.

Magnolia is iconic, and to my eye started the re-surge of the gourmet cupcake. Nyon is more new, but equally cool in a “there’s no place like New York” kinda way. So teaming up to create a line of casual fashion (t-shirts, hats, sweats, etc) makes all the sense in the world.

Two small businesses that have each made a big impact looking to go even bigger … on behalf of the love of New York. We could use that right now! Magnolia helps to build awareness and exposure for Nyon, who is less known. And Nyon gives Magnolia a way to attract attention from its many competitors who have popped onto the market.

What kind of collab could you create with your brand? What’s your experience? JIM

Jim JosephOctober 26, 2021Magnolia Bakery, Nyon, fashion, food marketingComment