Lume Deodorant

Now here’s a product concept that makes sense … deodorant for all parts of your body. And one that’s less irritating to the skin, parts of the body’s skin.

And here’s a brand message that tackles the benefits straight up, with language we may not be used to hearing quite so clearly but clearly resonates.

All from Lume Deodorant.

“The Only Deodorant for Everyone’s Everything.” Indeed.

Well played. Differentiating in a product category that’s often not. Inspiring with a benefit not often seen/heard yet everyone can relate to. In a very competitive industry.

What’s your experience? JIM