Coca-Cola Holiday 2021 "Real Magic"

“The holidays are magic when we share them …”

Source: Unsplash.com

We can always count on Coca-Cola for a good holiday video … and the brand’s submission this year is pretty inspiring especially given the year we have had. The holidays are all about coming together, and Coca-Cola is in full celebration mode of that …

I also love how it’s about coming together for the kids … the kids of all ages.

It’s all spot on Coca-Cola, even without actually ever seeing Santa which is a “character” that the brand has owned for decades. He’s still present, but in a creative way. And no polar bears either, but it’s early in the season so maybe they will still make an appearance? But all the other branding elements are in there including the color red, shared community, shared experiences, and of course the bottle itself. And all the love.

The campaign goes further too … with other videos telling the individual stories of those folks in the apartment building. The story behind each door, so to speak. Incredible. There is also a “behind the scenes” recap as well.

Happy Holidays! What’s your experience? JIM