"See Toys Everywhere" from Fisher-Price

Love this …

Source: Mattel

I can’t even tell you how much I love this new campaign. It gives us what we need right now … the innocence of children, the imagination, the possibilities. The hope.

Fisher-Price as in the toy brand, just released “See Toys Everywhere” that explores how we can be looking at the world; how we should be looking at the world right now. Through a child’s eyes. Have I said how much I love this?

Yes indeed, toys are all around us. We just have to see them. The campaign also includes a series of social posts that “packages” this new view on the world (image above). Love it!

Brilliant. Makes me smile when I think of the brand. Perhaps that’s the point?

What’s your experience? JIM