Apple Releases "Mission Impossible" with Tim Cook

To announce its new iPad Pro, Apple launched a stimulating video featuring CEO Tim Cook titled “Mission Impossible.” I’m not sure that I’ve seen a video like this from Apple for a new product launch before, so perhaps it’s in place of a large scale event announcement which is so common in the tech world. But not in a pandemic world. Take a look …

So clever and so well done. And I believe is meant to build the Tim Cook brand as much as the Apple brand, in the post Steve Jobs era. it’s a great start.

What’s your experience? JIM