McDonald's BTS Meal

Source: YouTube.com

If you’re not familiar with BTS, they are an immensely popular pop music band from South Korea. Quite the sensation worldwide, including in the US. McDonald’s just recently did a collaboration with the band for a special BTS meal featuring chicken nuggets and the band’s custom and favorite sauces. To get them first, you literally had to reserve them and guess what - surprise surprise - sold out instantly.

The power of a good collab. And the power of leveraging fresh, new pop culture to bring attention to your established brand. And the power of highlighting what’s going on around the world. Well done.

What’s your experience? JIM