Mac and Cheese Ice Cream?

Source: VanLeeuwenIceCream.com

I’m all for a good mashup. And I love a little mac and cheese (or a lot). And I’m all in for almost any ice cream. Put it all together …

… new Kraft Macaroni & Cheese ice cream from boutique maker and NYC-based VanLeeuwen.

Yum? Yum! Yum.

Good timing for summer. Good publicity for both brands. And great messaging …

“Nothing makes us happier than this Kraft Macaroni & Cheese Ice Cream. If this reminds you of the ice cream you grew up with, you might be out of your mind. If this reminds you of the comforting bowl of Kraft Macaroni & Cheese you grew up with, you’re getting warmer. Because did we make this ice cream with that buttery, sweet iconic cheese? You bet.”

Indeed. What’s your experience? JIM