Ford F-150 "Turning Electric Into Lightning"

Source: Unsplash.com

Full disclosure … Ford is one of my favorite client experiences of all time. And full disclosure that I also worked on the Ford F-150 truck business as well. Which is why I smiled from ear to ear when I saw this film come out about the new Ford F-150 All-Electric truck launch. Ear to ear.

I just love how the brand brought the truck to life, particularly how it describes being All-Electric. “Turning electric into lightning”

Makes you want to run and get one, even though I live in Manhattan and wouldn’t know where to put it!

What do you think? What’s your experience? JIM