One Kings Lane x "And Just Like That"

Source: One Kings Lane

Apparently there’s a new kid in town … actress Nicole Ari Parker from the (just had its series finale) “Sex and the City” reboot titled “And Just Like That.” Apparently this new kid needed some help decorating her new New York City apartment when she came to town for filming. And just like that a new three-way partnership was formed between Nicole, her designer friend Nikki Chu, and online furniture/accessory retailer One Kings Lane. Love the story line! Story lines make for great branding and marketing!

On the collaboration site within OneKingsLane.com, you can view the rooms in Nicole’s home that have been designed by Nikki and shop the items right off the site. It’s a great way to see the items in action, so to speak.

Certainly not the first partnership between a tv show and a furniture retailer, but cool none the less. And timely … certainly bringing the hype of the series reboot and its new character/actress to bear for new users to One Kings Lane. Also by the way, extending Nicole and Nikki’s brands as well.

Smart. Just like that series reboot, and its latest developments.

What’s your experience? JIM