iPhone 14 Video

Source: Apple

“Biggest.”

When iPhone launched its 14 and 14Plus model, it deemed it “Biggest” in a high-energy and inspiring video featuring the song “Biggest” by Idris Elba. Biggest size, biggest battery, biggest pictures in any light … you get the idea. Take a look …

It’s a clever approach because while the video essentially focuses on product features, it does it in a way that is emotional and uplifting and motivating. Makes you want to jump up into action. And btw these are the same product features we’ve been talking about in smart phones since the start of smart phones. Same issues but improved and packaged in a way that drives engagement and affinity for a brand that has intense loyalty.

Well done. What’s your experience? JIM