The Year of the Tiger

2/1/22 … Happy Lunar New Year! The Year of the Tiger!

As I have been learning its meaning, I think the Year of the Tiger is just what we need right now. Bravery, courage, and strength. Exactly what we need right now, as we will hopefully see 2022 bring us out of the intensity of the pandemic.

Since I write about branding and marketing, I wanted to explore what The Year of the Tiger could mean for brands and businesses. Bravery, courage, strength.

Well we have seen a lot of good work come from brands in the last two years … work that has supported communities and work that seeks to help people in their daily lives. Work that goes beyond just trying to sell a product. I hope that The Tiger helps brands continue that determination to keep doing work that is good. Work that adds value to people’s lives. Work that works for our people, our families, and our communities.

I hope that brands continue to be brave in how they can help others. I am certainly going to try!

What’s your experience? JIM