Bolt and Abandoned Carts

Yes, they went there …

Source: Unsplash.com

With online shopping, abandoned carts are a huge issue. You know, we’ve all done it. We pick out a bunch of items on an e-commerce or social shopping site and then never finish the checkout process. The result … an abandoned cart.

Happens continuously all day and night long.

Well Bolt is trying to get rid of abandoned carts with an easier checkout process. To raise awareness of the “issue” and to offer their services, they hired singer/songwriter Sarah McLachlan as a clever “spokesperson” … a, shall we say, infamous spokesperson.

Yes they went there. Not sure about it personally, but the online video sure has attracted attention. And put Bolt on the map from what I can see. Likely the brand’s goals.

I’ll give it a ++ for creativity and original song writing.

What’s your experience? JIM