Gold Bond "Euphemisms" Video for New Talc-Free Launch

Here’s a little video that pokes fun at an age-old body issue for men … to launch a new talc-free formula from Gold Bond Body Powder. The jokes rely on age-old humor as well, but I would say with a fresh take … see what you think:

Interesting to note that talcum powder has had its fair share of debate as of late. The brand opted not to dwell on that part of the new talc-free formula, but rather make an emotional connection with its audience instead. I suppose that the goal is to get the brand on the consideration list of its consumers, and then the ultimate choice of which SKU to purchase will be made at the point of sale. In this case, with talc-free as a new option. Makes sense … hook ‘em and then sell ‘em.

This new film does make for a good hook. JIM