The Power of a Simple Visual

Source: Nescafe

I just love this little visual from coffee brand Nescafe, a heritage brand in the space. Essentially, we know what the brand is about and this visual quickly and in a fun way instantly reinforces it. In any language.

Sometimes in marketing, often in marketing, less is more. This visual proves it as it communicates everything in one glance. Again, in any language.

Well done. What’s your experience? JIM

P.S. - A few folks have commented that perhaps this visual is a bit dated. Perhaps the younger generations don’t know what a traditional alarm clock looks like. Perhaps there’s a generation gap with this visual! What do you think?