Dunkin' x E.L.F. Cosmetics

Despite the announcement coming out on March 30th, this is evidently no 4/1/22 joke. Dunkin’ is partnering with E.L.F. Cosmetics to launch a “wake up and make up” line of donut and coffee inspired beauty products. Like the Dunkin’ Dozen Pack of Eye Shadows. Like the Coffee Lip Scrub. Like the Glazed for Days Lip Gloss Set.

Sweet! Colorful! Fun! Totally on brand for both brands. Why not? You can read about the full product line and distribution methods including a popup store by clicking here. Products also avail at the E.L.F. Cosmetics website and ULTA.

An out of the box (ha!) collaboration that makes sense, if you are not going to be constrained by any category norms like staying in a food or beauty lane. Can you think of one for your brand? What’s your experience? JIM

Jim JosephApril 7, 2022E.L.F. Cosmetics, Dunkin', collaborations, food marketing, beautyComment