Neiwai ... "No Body is Nobody"

Source: YouTube.com

I am so impressed by the positioning, philosophy, and advocacy of the lingerie brand Neiwai from China. It’s so inspiring and comes to life so beautifully. As exhibited in this new video called “No Body is Nobody.”

Amazing how with virtually no copy, the narrative comes to life in an effort to inspire, motivate, and encourage. Here’s a description of the campaign from the brand itself:

“Every woman is unique, every woman has a story to tell, and every woman is beautiful. The NEIWAI “NO BODY IS NOBODY” campaign is the personification of NEIWAI’s philosophy of feeling good inside and outside. Thirty brave and bold women share their exceptional stories of beauty and empowerment. NEIWAI has grown as an advocate, witness and companion with contemporary women the world over and we will continue to discuss women’s issues in contemporary society today and into the future.”

And of course I love the play of the tagline … “No Body is Nobody.” Because no one is no one, everyone is important and relevant in their own way.

Well done. What’s your experience? JIM