Apple in an Emergency

Great brands continually strive to give its consumers new reasons to try its products … new services, new benefits, new features. It’s one of many ways to keep a brand relevant.

Which is exactly what Apple is doing with its Apple Watch … with its “Emergency Services.” Apple is actually working to keep us safe, a new benefit of the watch to my eye. Brilliant. Take a look:

Literally gives us all another reason to “wear” an Apple Watch. Like I said, brilliant.

How can you expand your brand? What’s your experience? JIM