Tokyo 2020 Paralympics - Cannes Lions Winner

This is my third featured Cannes Lion winner this week, as I celebrate all of the amazing creativity on display at last week’s Cannes Lions awards.

Today I want to showcase the work done for the Tokyo 2020 Paralympics … the strength, fortitude, commitment, skill, and determination exhibited by the athletes both at the games and in training for the games is so inspiring! Super. Human.

Here’s the writeup from the awards submission …

“Creating a trailer for the Tokyo 2020 Paralympic Games, the ‘Super.Human.’ campaign by 4Creative shows athletes’ journeys as they train towards Paralympic medals, face challenges, overcome obstacles and ultimately decide, “To be a Paralympian, there’s got to be something wrong with you.” Set to a comedic backing track and with a plethora of imagery depicting mental, physical and daily battles, the spot is equally funny, aesthetic and heartfelt.”

The tone of this work is just amazing. Humor. Reality. Inspiration. Frustration. Laughter. Humility. Strength. All rolled into one incredible piece of marketing.

It’s amazing to watch and observe this great work … and use it as inspiration for our own work.

What’s your experience? JIM